Luciano Ciravegna at his keynote speech at the annual convention of ALES, The Latin American Association of Services Exporters, in Guatemala:

Call for Papers: Special Edition of The Journal of World Business, edited with Alvaro Cuervo-Cazurra, Ruth Aguilera and Maria Alejandra Gonzalez:

Emerging Market Multinationals: Perspectives from Latin America



After four years of research, and hundreds of interviews, our new strategy manual for managers and firms interested in emerging markets has been published by the Financial Times!

It is titled:

Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy

“Publications devoted to rapidly transforming economies are on the rise, but the contribution is often marginal. This new book, Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy, authored by  Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception. It provides valuable insights into what makes these economies grow and prosper. Most importantly, it responds to the need for practical approaches to tapping emerging markets. Thus it should assist current and future managers in navigating these high-potential but high-risk countries.”

Prof. Tamer Cavusgil


On September 20, 2012 I presented my book at the INCAE Business School. I was introduced by Roberto Artavia, President of the Directive Council of INCAE and Vice President of the Costa Rican Foreign Investment Promotion Agency CINDE, and Lawrence Pratt, Director of the Latin American Center for Competitiveness and Sustainable Development.