Welcome to my website. My name is Luciano Ciravegna. I am an Associate Professor (Senior Lecturer in UK terminology) studying business in emerging markets, especially the role of context on firm strategy, internationalization, and international marketing. I am based at King’s College International Development Department in London, and INCAE. I am an alumnus of the London School of Economics, the University of Oxford’s St Antony’s College, the Centro Studi D’Agliano, and the United World College. For more information on my activities, please check the above links on research, teaching and events.

My latest publications focus on entrepreneurship and state fragility; corruption; the impact of certifications on firm behavior in the global coffee supply chain; and multinationals from Latin America, or multilatinas see below for details):

2017    “Necessity or opportunity? the effects of State fragility and economic development on entrepreneurial efforts” Entrepreneurship Theory and PracticeDOI: 1042258717736857, with Amorós, J. E., Mandakovic, V., & Stenholm, P.  IMPACT FACTOR 2018: 4.96 (Journal Citation Reports®, Thomson Reuters, 2018).

2017    “Decoupling Standards from Practice: The Impact of In-House Certifications on Coffee Farms’ Environmental and Social Conduct” World Development96, 294-314, with E. Giuliani, A. Vezzulli, A., & B. Kilian. IMPACT FACTOR 2018: 2.848.

2017    “Home country uncertainty and the internationalization-performance relationship: Building an uncertainty management capability” Journal of World Businesswith Cuervo-Cazurra, A., Melgarejo, M., & Lopez, L. IMPACT FACTOR 2018: 3.758 .

2017    ”Multilatinas and the internationalization of Latin American firms” Journal of World Business52(4), 447-460, with Aguilera, R. V., Cuervo-Cazurra, A., & Gonzalez-Perez, M. A.

2017    ”Constructing useful models of firms’ heterogeneities in implemented strategies and performance outcomes” Industrial Marketing Management62, 17-35, with Brenes, E. R., & Woodside, A. G. IMPACT FACTOR 2018: 3.166







Together with Prof. Sumit Kundu of Florida International University, and Prof. Robert Fitzgerald, we developed this strategy manual aimed at managers, entrepreneurs, and business students interested in emerging markets. We provide a set of practical strategy tools that managers can use to identify opportunities and manage risk in emerging economies. The book, based on four years of field research, includes a preface by Prof. Farok Contractor, one of the world’s leading scholars in international business.

“A particularly useful, practitioner-oriented book on the potential of emerging markets”  Prof. Alain Verbeke, McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary

“Publications devoted to rapidly transforming economies are on the rise, but the contribution is often marginal. This new book,  Operating in Emerging Markets, authored by  Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception. It provides valuable insights into what makes these economies grow and prosper. Most importantly, it responds to the need for practical approaches to tapping emerging markets. Thus it should assist current and future managers in navigating these high-potential but high-risk countries” Prof. Tamer Cavusgil, Callaway Professorial Chair and Executive Director, CIBER, J. Mack Robinson College of Business. Georgia State University

For more information on the book, please click here


My academic career and international experience began at the age of 17, when I was admitted to the United World College, a scholarship-only international school. I then pursued my interests in economics and politics by achieving a BSc in Economic History at the London School of Economics, and publishing my undergraduate dissertation in Italian as my first book. After the BSc, I became a fellow of St Antony’s College at the University of Oxford, where I graduated from a two year research master MPhil in the Economics and Politics of Latin America.

During the MPhil I worked in Argentina at the Italian Embassy of Buenos Aires, and at CENIT and CIPPEC, two leading Argentinean think tanks, gathering material for my second book “The Argentinean Crisis”, published in English and Spanish.

I then pursued a PhD in the Development Studies Institute at the London School of Economics, supported by scholarships from INCAE, the Centro Studi D’Agliano, the London School of Economics, and the Italian Council for Social Sciences. My PhD thesis, published by Routledge as a monograph, examined how Latin American countries can build Silicon Valleys, starting from the example of Costa Rica. A summary of the book appears in Foreign Affairs:


My research also appears on leading peer reviewed academic journals, such as the Journal of International Business Studies, the Journal of Business Research, International Journal of Innovation Management, the Journal of Development Studies the International Journal of Production Research, and the Journal of Latin American Studies.

My key research interest is the process through which firms internationalize to and from emerging markets – the scanning for international business opportunities, the market selection process, entry modes and different ways of doing business in emerging market environments, especially Latin America.